KAREN KHOUTH
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Dove

DOVE Ultimate

 

In the Spring of 2022, Dove launched Dove Ultimate, a new line of water-based deodorant products that offer superior skincare benefits. We were asked to create an activation that offered a live moment to engage with the brand and trial the product. To position Dove Ultimate as a beauty product, we strategically placed beauty fridges around NYC to pique the interest of pedestrians. We worked with key influencers encouraging them to find us on the ground in NYC for samples and share the news of Dove Ultimate’s innovative new formula.

Design \ Creative Direction \ Production \ experiential

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

5,859,600 Estimated Impressions  | 401,418 Estimated Engagements
Activation featured in: Allure, Cosmo, Elle, Byrdie, R29, Today.com, Forbes, BuzzFeed, HOLA! USA, ESSENCE, HelloBeautiful

AGENCY: EDELMAN NEW YORK