Xfinity Watchathon Week 2022
Art Directed TV and Social Campaign for Xfinity’s Watchathon, an annual event that offers its members premium entertainment for one full week. The idea was to campaign Watchathon as the best week in entertainment called ‘National Watchathon Week’,
acd \ art direction \ creative direction \ social campaign \ tv
Watchathon Week Social Media
We teased out National Watchathon Week across Instagram, Snapchat, and Facebook to create excitement for entertainment fans. The idea was to hint at a show’s storyline by creating ‘IYKYK’ content and fake spoilers as a reminder that these shows would soon be available to watch with Xfinity.
We partnered with the following influencers during the week:
@rezaandpuja | @kiergaines | @paigehyland