KAREN KHOUTH
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iShares Social Creative

Social Media Creative Brand Guide

Tasked with defining iShare’s Global brand for its social media platforms, I worked closely with a team of digital strategists and creatives to develop iShare’s Social Media brand guidelines. I directed and conceptualized the brand’s social tone of voice, visual implementation, social campaigns, and content direction.

The following are sample pages of the brand guide book, for the full body of work, please email.

Role: Creative Director
Agency: Edelman New York

 

iShares by Blackrock
Social Design

Tasked with defining iShare’s Global brand for its social media platforms, I worked closely with a team of digital strategists and creatives to develop iShare’s Social Media brand guidelines. I directed and conceptualized the brand’s social tone of voice, visual implementation, social campaigns, and content direction. The following are sample pages of the brand guidebook.

CD \ DESIGN \ BRANDING

 
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EDELMAN NEW YORK